Website designer, Owner
Some of you with a few years under your belt may remember the ad slogan above.
However, fewer things have gained as much traction and use in recent days as the use of artificial intelligence (AI) in much of what you see in the digital world. A quick example that many are familiar with is social media. If you are a Facebook® user, you may have already noticed that a large percentage of images and videos that make it into your feed are AI-generated. I saw a couple of months ago that videos and pictures were catching my eye and interest. When I began watching them, the content often depicted video scenes or images that seemed incredible. AI has rapidly improved the content it can generate, but it is not yet good enough to hide the subtle clues that give it away. AI-generated content requires looking beyond overall image quality to identify subtle, often bizarre, structural and logical flaws. Typical signs in 2025–2026 include warped, illogical text and physical impossibilities, such as people or objects merging or “ghosting” as they move. AI-generated content has become so prevalent that I no longer trust most videos and images I see on social media. It is unclear how effectively this policy is enforced, but most policies require you to disclose if AI generated any content. It seems many content creators comply, but you can’t be sure everyone does.
AI has crept into website design just as quickly. In fact, you can get connected with services that ask for your input, and in a relatively short amount of time, an entire website can be framed and styled. All you have to do is do a quick Google search for an AI-generated website builder, and you will be shown numerous options. Designing a website using strictly AI tools offers speed and low cost but comes with significant drawbacks, primarily a lack of originality, limited customization, and a shallow approach. AI-driven platforms often rely on pre-designed templates, resulting in “cookie-cutter” websites that lack a unique brand identity and feel “soulless” or generic. The same rules apply in website creation. If you use AI-generated content, you should disclose that so website visitors know the truth about the content they are consuming.
As a rule, we do not use AI to build websites. However, we use AI to accelerate certain tasks in creating customized websites for our clients. Some of the things we use AI for include custom coding, minor text edits, and specific background images or patterns. We do not use AI-generated content for any front-facing images or videos. Nor do we use AI to create the entire content of a website. No matter how good AI gets, customized website design will always require the human touch.
If ever we are asked to use AI-generated content, we must still follow our copyright policy, which states that we will not knowingly use content on a project that is subject to third-party copyright. This is particularly crucial because AI-generated images may incorporate internet-derived content, creating a copyright grey area we would not wish to enter. As we move forward, we may ask our clients whether they wish to disclose the content of their websites that contains AI-generated content.
In the meantime, we want everyone to be assured that our projects are designed using the best-known resource. Human understanding and intuition, not to mention years of education and continuing education. In all other areas of the digital world, be curious about what you are actually consuming. A little investigation may surprise you about the reality – or lack thereof – of what you are seeing.
